THE PHONE
Yup, the phone. It’s the most effective way. Similar to the email tactic, find that CEO, get the direct phone number and get that person on the other line to pick it up. So when you make the first few calls, DO NOT leave a voicemail. You don’t want to eliminate that element of surprise by leaving your name & phone number associated with your phone number. And DO NOT call more than 3 times during the day… that is so desperate. If you have to call a lead that many times during the day, you don’t have enough leads. Find that CEO’s extension from the contact page (if listed). If not, call the finance department (AP) they always pick up and say “oh…. I’m sorry. I meant to dial John Doe. I’m sorry. Can you transfer me? I’ll wait. Thanks”. That way when you get transferred, it will show on his caller ID that Becky from AP is calling him and not a random #. BTW, the goal from here is to get that prospect to schedule a time with you. NOT to pitch them. Just point out a few issues with the website (like in the email strategy above) and how you can help. More details on this in the next post.